A Plan to Save New York State’s Cemeteries
With New York State’s new cemetery mergers law in place, Forest Lawn can continue the 20 + year strategy of mergers we have used to create the Forest Lawn Group of Cemeteries, which includes Forest Lawn, St. Matthew’s Cemetery in West Seneca, Lakeside Cemetery in Hamburg, the Williamsville Cemetery and Gethsemane Cemetery.
The Forest Lawn “Cluster Strategy” envisions the creation of groupings of multiple, geographically close cemeteries – a “cluster” that achieves a critical mass of endowment and revenue dollars, which can then be managed more effectively for revenue growth, economies of scale and cost reduction.
This enables both growth in total revenue, and a reduction in expense per acre. Multiple, geographically spread locations draw business from a larger population base, injecting new energy into a staid, stale business model for attracting and developing new, younger employees for sustaining our business long-term.
If you are a Trustee, Director or Officer of a not-for-profit, New York State regulated cemetery and would like to learn how Forest Lawn’s cluster strategy can help your cemetery, please contact us at (716) 885-1600.